“We ran an experiment on hundreds of thousands of people without telling them: fewer positive posts in their feeds, to see if we could make them sadder. We could. I helped design the study and called the consent question 'covered by the terms of service.'”

This entry is part of the ledger’s canon, not Volume I. It establishes a named mechanism so that a confession has something to be measured against — read why the canon exists. Real confessions live in Volume I, and the voluntary contributions given alongside them fund scholarships at the School of Critical Design.